Mas México USA

San Francisco celebrates the Day of the Dead with Coco’s characters

On November 2, the 12th Day of the Dead celebration was held at the San Francisco Symphony. Más México had the opportunity to be behind the scenes of the event with Casa Círculo Cultural. An NGO, dedicated to creating cultural programs that reflect the traditions of Latino communities, in the San Francisco area.


The event included a concert, art, community activities and the screening of Disney and Pixar’s movie Coco at the Davies Symphony Hall. The symphony was directed by Jacomo Bairos, conductor of Portuguese-North American origin. Besides, the music by Gabriela Lena Frank, Silvestre Revueltas and Ernesto Lecuona, in addition to the participation of Monsieur Periné, Latin Grammy winners.

Mexican culture in San Francisco

Although the Day of the Dead is a very Mexican tradition, the Latino community in San Francisco has been responsible of transmitting its value year after year. In this edition, the theme was Coco and the volunteers from Casa Círculo Cultural were in charge, for the tenth time, of setting the scene with a lot of color, costumes and makeup inspired by this film.

Before the event, we talked with the artists and attendees to hear their opinion about this tradition. The Latino community, of course, cares for its roots and this type of events allows them to remember its traditions and is an opportunity to teach their children about their culture. On the other hand, Americans are increasingly adopting our way of celebrating death and are interested in knowing more about it for them to be able to remember and honor their deceased loved ones just as Mexicans do.

While the Disney and Pixar film gives us only a taste of this amazing festivity, it has definitely managed to put Mexico in the spotlight. From calaveritas to alebrijes, paintings and altars, this tradition filled this enclosure with color and will surely continue to do so in the following years.


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In Más México we have a great team of professionals who seek to bring * you * the best and most current positive information about Mexico. During this difficult time, your support is very important to us. With your contribution, whatever the amount, you help us to continue showing you how wonderful this country is. And, at the same time, you contribute to spread the word about every individual that makes Mexico better with their talent. #WeAreMásMéxico #WeArePepePérez #BuyLocal

Alejandra Casas

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